Success Story With Social Impact

The building industry’s full range of impacts on human health and our environment is significant. Building product manufacturing, building site preparation, construction activity and building occupancy and operations account for about one-third of all raw materials used globally.Add to the impact on our natural resources the fact that in the U.S. our buildings are constructed almost entirely with synthetic materials which are processed or treated with toxic chemicals. Designers, builders and building owners rarely know what’s in the materials they use, often learning about health concerns only after a project is completed.

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Community Story Sparks Revitalization, Entrepreneurship

Ever since the arrival of two railroads in 1882 and construction of its first port of entry in 1903, Nogales has attracted exceptional entrepreneurs. Today, visionary civic leaders are building on this good fortune with new ways to encourage revitalization and entrepreneurship in the U.S.-Mexico border region.

Nogales is creating several new innovation centers in the heart of its downtown business district where people of all ages and walks of life will work together to close the gap between aspiration and accomplishment. The innovation centers will be state-of-the-art office, training and meeting space, a business incubator that strengthens the historic core of Nogales, Arizona.

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A Coherent Brand Reveals the Story of “A Greater Nogales”

If you do not tell your own story, you surrender your reputation into the hands of others. For years, U.S. – Mexico border controversies resulted in bad news stories about Nogales, Arizona.

To take charge of their own story in a coherent brand and reveal the story of a greater Nogales, Nogales Community Development approached WestWordVision to develop a suite of four websites: one for each of three economic development organizations serving Arizona’s Santa Cruz County, and a Nogales USA capstone site that would give structure to the overall narrative. Each of the organizations—Nogales Community Development, Nogales-Santa Cruz Port Authority and Nogales Economic Development Foundation—promotes economic and community vitality in the region in complementary ways. 

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New Jersey Aerospace Defense Industry Rewrites The Future

In 2014, when the U.S. Department of Defense signaled that defense budgets would be cut, the question for New Jersey’s Aerospace & Defense industry was how to retain critical capacity needed for Aerospace & Defense-related products and services despite U.S. government spending cuts. How could they bolster the Aerospace & Defense commercial marketplace and complimentary industry sectors in the state? The answer to this challenge would be in finding new ways for New Jersey Aerospace Defense industry to collaborate and rewrite the future.

The New Jersey Innovation Institute asked WestWordVision to create the online brand for their new program called NJ MarketShift. The program offers an intelligence system for the state’s Aerospace & Defense commercial clusters. At the core of the NJ MarketShift website is an application with powerful data visualization tools, access to a supplier network and streamlined, customized services to diversify the Aerospace & Defense supply network.

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The Genis Factor® Event Line Tool Launches As Database Narrative

WestWordVision has created a new relational database for the Event Line as part of the Genis Factor® methodology. The Event Line maps significant events that have shaped organizations and regions, turning historical narrative into science by showing the connectedness of events and their combined impact on the future. Now the Event Line is available to our clients in database format.

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