Stay In Your Lane

Stay In Your Lane

In our personal lives, the better we know ourselves, the better our relationships will be. Likewise, self-knowledge in an organization gives it a more vibrant internal culture and stronger relationships with its customers.

If we are to develop more powerful organizations and communities, we have to encourage the organism to stay in its own lane and focus on building a strong, confident inner foundation for itself. Unfortunately, our current economic system—focused almost entirely on the financial bottom line—forces organizations to compare themselves with others, which results in distraction from true development and performance.

The way to build a strong organization is by focusing inward to create a self-reference platform and an inventory of original, unique assets. These untapped assets can be redeployed to help an organization to stand out in the marketplace, to navigate change quickly from within, and to achieve both its business goals and also a higher purpose. 

By focusing inward, we begin to forge a strong mission, vision and set of beliefs – the strong foundation needed for success. We lay the foundation for your organization or community by exploring its factual, intellectual and emotional substrates. We look for:

  • Clarity of vision and purpose
  • Passion for the business and work
  • Commitment to beliefs and values through communications and action
  • Awareness of self and others
  • Honest and respectful relationships
  • Original thinking expressed through innovative products, services, approaches and processes

This foundational work creates a treasure chest of original assets that can be carefully sewn together to create an accurate and powerful definition of organizational and community identity.