A Coherent Brand Reveals the Story of “A Greater Nogales”

If you do not tell your own story, you surrender your reputation into the hands of others. For years, U.S. – Mexico border controversies resulted in bad news stories about Nogales, Arizona.

To take charge of their own story in a coherent brand and reveal the story of a greater Nogales, Nogales Community Development approached WestWordVision to develop a suite of four websites: one for each of three economic development organizations serving Arizona’s Santa Cruz County, and a Nogales USA capstone site that would give structure to the overall narrative. Each of the organizations—Nogales Community Development, Nogales-Santa Cruz Port Authority and Nogales Economic Development Foundation—promotes economic and community vitality in the region in complementary ways. 

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