In 2014, when the U.S. Department of Defense signaled that defense budgets would be cut, the question for New Jersey’s Aerospace & Defense industry was how to retain critical capacity needed for Aerospace & Defense-related products and services despite U.S. government spending cuts. How could they bolster the Aerospace & Defense commercial marketplace and complimentary industry sectors in the state? The answer to this challenge would be in finding new ways for New Jersey Aerospace Defense industry to collaborate and rewrite the future.
The New Jersey Innovation Institute asked WestWordVision to create the online brand for their new program called NJ MarketShift. The program offers an intelligence system for the state’s Aerospace & Defense commercial clusters. At the core of the NJ MarketShift website is an application with powerful data visualization tools, access to a supplier network and streamlined, customized services to diversify the Aerospace & Defense supply network.