Great Research Sets the Brand Strategy 

Genis Factor® focuses first on what your team uniquely shares in common to ignite your whole team with self-respect and confidence.

We look at your internal culture and discover what motivates your team, makes you distinctive, fuels your success and shapes your course−transformative milestones, stories and mythology. We look for original problem solving, talents and passions, belief systems, organizing structures, vision and aim, and geography and location.

Genis Factor Method: Confidence Zone

We move beyond silos to focus on what unites your internal culture. We build your confidence and move into collaborative action to increase the potential within your organization.

When you define your internal culture, you gain confidence and enthusiasm. You’ll enjoy your interconnectivity and be less interested in comparing yourself to the competition.