Start With The Creators

People are the beginning and end of our process. We examine the products and services along the way, but first, through the individuals involved, we discover what is truly unique about a community or organization. And in this way, we have found and brought to life many human capital assets that were already alive and well but overlooked.

People in our client communities, municipalities, corporations and organizations create many great products and services that sometimes make our lives much better and generates revenue for them. But by focusing on people first, we have seen the many other great things they do together. They have in their midst, the power to create exciting cultures, and really cool jobs. They can train people in a particular skill set and offer rewarding careers. Sometimes, they are philanthropists who give money to great causes. They develop leaders, influence the future, invent new methods and solve pressing world problems. They fuel innovation.

By focusing first on the people who create products and services, we can find truly original qualities and circumstances, and we can then create more authentic connections with audiences. We generate creator-focused self-awareness for our client companies and communities.

Team

We are strategists, researchers, storytellers, scientists, copywriters and visual artists who collaborate with clients engaged in doing meaningful and productive work for their communities and industries.

Our role is to help create human systems that are more lucid, alive and that function to their full capacities. We work with universities, corporations, non-profits, municipalities, economic regions, destinations and industry clusters.

The years that our team has worked together give us both strength and ease in our collaboration.

"There are facets of an organization's collective character that develop into vocational roles, areas of expertise and practice. These are the things you love and repeatedly do together, the things you master as a team."

- Paula Schaper, Founder & CEO WestWordVision

Branding

For our clients, we begin at their center and work our way to the perimeter and beyond. Our best brand strategies and creative solutions come from a self-reference platform for the client, a picture of the organization as a whole.

Whether we are working on research or delivering organizational strategy or a creative campaign, we start by developing a deep understanding of the client’s brand identity using our proprietary Genis Factor^® process.

Our Genis Factor^® method is used for developing websites, print collateral, social media campaigns, public relations, trade show exhibits, every type of communications tool you can imagine. Let's get started! Call us at 520-394-2575.

"Companies and organizations are collective personality at work. Yes, their nature is greatly shaped in the early phases by the conditions and people that founded them, but eventually a type of multi-faceted character emerges and the entity takes on a life of its own."

—Paula Schaper, Founder & CEO

WestWordVision

Genis Factor

"Greater self-knowledge is the first step to creating a great internal culture, exceptional branding, fearless decision-making, and overall business success. Our 'Walk A Mile' brochure is a very short and sweet way of saying, please don’t forget to indulge in some self-discovery with your organization or community. This is where the gold is."

—Paula Schaper, Founder & CEO

WestWordVision

Start With The Creators